COURSE TITLE: Workshop on Mastering the Art of Writing Textbooks: Traditional to Digital

DATE: 23.07.21

ONLINE LIVE CLASS: 5:30 – 7:30 PM (IST)

COURSE OVERVIEW:

Learning cannot take place in a vacuum. We need to direct our learners to specific learning goals, and make sure that, these goals are achieved. Textbooks help teachers and learners in this regard. They play a pivotal role in the teaching-learning process.

Textbooks enrich the experience of students, and sharpen their intellect. They reveal different concepts and numerous shades of knowledge of the world. By reading textbooks, students can explore the past, present as well as the future, and can solve many problems. The functions of textbook can be explained as: informational, transformational, integrating, coordinating, systematizing, consolidating, self-control and self-education.

Keeping in mind the above, the current webinar intends to provide an in-depth perspective on different dimensions of textbook writing, and understand the domain at macro level. Each and every aspect concerning the same, will be explained in a lucid manner, with clarity, consistency and precision. Efforts have been made to ensure that, the coverage of the subject is extensive and relevant to the current scenario. Moreover, the transition of textbooks from traditional to digital platforms, will be delved into.

The target audience of this webinar would comprise of faculty members and research scholars, from Universities and B-Schools, across different parts of the globe.

COURSE OUTLINE:

  1. Preparing the Textbook
  • Deciding on the subject
  • Identifying the target audience
  • Conducting a rigorous market research
  • Collaboration with other academicians
  • Embracing the digital formats
  • Investing time and energy

2. Drafting the Textbook

  • Designing the outline
  • Determine the most important content to include
  • Organizing the chapters
  • Incorporating aesthetic visuals

3.Publishing the Textbook

  • Hiring an editor
  • Selecting the right textbook press
  • Self-publishing the textbook

4. Launching and Selling the Textbook

  • Marketing the textbook
  • Leveraging professional events
  • Getting reviews and feedbacks

Online Workshop on Mastering the Art of Writing Textbooks: Traditional to Digital

COURSE TAKEAWAYS:

  1. Understanding the needs and requirements of student community
  2. Applying research acumen to develop the textbook content
  3. Understanding the importance of collaborative work
  4. Upholding the value of traditional textbooks
  5. Finding new ways to publish textbooks in the digital era

INSTRUCTORS:

  1. Dr. Tridib Sengupta: Assistant Professor and former Head of the Department, Department of Management, Faculty of Commerce, St. Xavier’s College (Autonomous), Kolkata
    AND
    Coordinator, Department of Business Administration, The Bhawanipur Education Society College, Kolkata (affiliated to University of Calcutta)
  2. Jayjit Chakraborty: Faculty of Marketing, Department of Business Administration, The Bhawanipur Education Society College, Kolkata (affiliated to University of Calcutta)

WHO CAN PARTICIPATE?

Faculty members from college/university, interested in writing text books, from any academic field can participate in this workshop.

CERTIFICATE:

Certificate will be provided to all the participants. This certificate can be used for professional enhancements purpose.

REGISTRATION:

Pre-registration based FREE participation. There is no participation fee attached.