5 Benefits of Digital Marketing for Researchers
Certain things are unavoidable and having a digital footprint in today’s world is a similar thing. From employment to business, every sector requires web presence of the individual and groups. If we consider marketing products, that happens through online websites and social media. Similarly, for researchers and academicians, having a social presence, knowing digital marketing and implementing digital analysis in work have become necessary parts of their existence. When you publish your thesis, you have to look for publishers and journals, but once your work is published, you need to sell your work to the readers and digital marketing comes in that step.
Here are 5 benefits of digital marketing for a researcher:
- Improves Viewership and Citation of Research Articles with SEO– Publishing regularly is a major duty of a researcher. An academician keeps getting new findings on his/her topic of interest and proposes sharing these with the world through research papers and journal articles. However, you need to make sure these papers get circulated properly; they reach the right audience who need your work. Here comes the role of keywords through search engine optimization. SEO is a primary concept in digital marketing. If you know how to use the SEO tools, you can find popular keywords related to your research interest. These keywords can help you formulate your title and problem statement, as well as make your published article visible to others, when they come to search the web with these keywords. In short, with the help of search engine optimization, you can write your papers using specific keywords, which can make your papers accessible to other readers, hence improving citations.
- Sell Yourself As an Author– With digital marketing, you can create a profile for yourself as a researcher and academic author. If you have a research ready with findings and data, you can reach out to academic publishers and journals to publish your thesis with them, through digital marketing. If you prepare a potential website and keep updating it with key points of your research interest, and your latest findings, publishers will consider you seriously. More people will get to know about you as a researcher. In fact, you can use the same website for regular blogging about your ideas, research topics and findings, for marketing your published work, and for inviting others to join your research network.
- Connect with Investors: We all know that getting funding for your research is crucial to academic work, and perhaps more challenging. However, the more people learn about you and your research papers, the likelier it is that you will get offers of investment from interested people. If you continue articulating about your work through different social platforms like YouTube, Twitter, Facebook and of course your own website, more organizations and universities will get to know about it. Those companies who find your theories relevant for their application might contact you for funding. So it saves you all the time and physical movement of running from office to office for securing funds. Digital marketing is much cheaper and hassle-free way to reaching these stakeholders.
- Host Seminars and Academic Events: Any form of marketing happens quicker on digital platform. If you are hosting, or are a part of an academic seminar or conference, you can circulate the registration information through your website and other social media sites like Facebook, Instagram etc. digital marketing ensures that you will have more participants and speakers in your seminar; you will find more number of eminent professors working on the same topic through the digital media, as they sign up for your event. Hence digital marketing can make seminars and conferences more successful, if the brochures are distributed online.
- Get Feedback– With the digital marketing sources and tools, you can not only reach yourh your readers, but they can connect with you too. People can visit puyour website and leave comments on your research work, ask questions etc. With their feedback, you will be able to understand market demands, assess yourself as a researcher and writer, and redevelop on your research when you publish your thesis. Additionally, you can also use tools like Google Analytics to measure people’s interests; you can track people from which sector mostly visited your website or Facebook page, and which keywords did they use for search. Later you can use this information to write your research paper with more number of relevant keywords.
Digital marketing is probably the only way of marketing in the world of globalization. It is the easiest and cheapest way to reach more number of people within a short time. Citations and publications are important for researchers and academicians, so are the funding. Digital marketing can be utilized by academicians and researchers, in their favor to promote their articles, papers, published books and also their skills.
